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From brief to concept, without losing direction

One workspace from brief to pitch. Your taste, held all the way.

In the hands of creatives shaping culture at

Mother
Pablo
Original Bitz
72andSunny
Babyteeth
Nice & Frank
Nmatic
Havas
Stink
VCCP

The space before the deck.First Concepts learns your taste and holds it from brief to finished concept. Ideas, scripts and films, all in your style, none of it starting from zero.

Branch one idea into three territories. Compare them side by side.

Paste a script, get storyboard frames and rendered shots in your direction.

Drop in any brief. Get the analysis, references and angles before the kickoff call.

Set the style once from your moodboard. Every frame after that obeys it.

Define your characters, locations, props and products as objects. Every shot pulls from the same world.

Stop shopping for models.Every image and video model, one place. Pick your own, or let First Concepts pick one and suggest the prompt. You worry about the idea.

GPT Image 2Nano Banana 2Nano Banana ProFlux 2 ProFlux 2Ideogram 4.0Seedream 4.5Seedream 4.0Veo 3.1Veo 3.1 FastKling 2.6 ProKling 3.0 ProSeedance 2.5Hailuo 2.3Gemini Omni Flash

No more siloed work.One source of truth, from strategy to pitch frames. Pull from anywhere you collect. Push to anywhere you present.

PinterestCosmosFigmaSlidesCanvaMagnificKlingDreaminaOther
inspiration.studio/moodboard
THE RACE
Gallery
5Suggestions
Shots+6
Characters
Ideas
Script
Scene
5Suggestions
slides deck
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What creatives say

Creatives at Mother, Rapha and 72andSunny, in their own words.

Try it free
"The output actually reflects your references and taste. You're not constantly pulling it back to where it should be."
Felix RichterPartner & Global CCO, Mother
"The first AI tool I've used that understands creative work is about judgement, not just options."
Luke ScheybelerCo-Founder, Rapha
"It's a one stop shop for creative ideation. Brainstorm, concept, script to boards, and video generation, all in the same space."
Michael KimCreative Producer, 72andSunny
"It's become central to our workflow, from strategic thinking to client-facing assets. Incredibly powerful and equally simple."
Bob JonesCo-Founder & Managing Director, HighSpirit
"The output actually reflects your references and taste. You're not constantly pulling it back to where it should be."
Felix RichterPartner & Global CCO, Mother
"The first AI tool I've used that understands creative work is about judgement, not just options."
Luke ScheybelerCo-Founder, Rapha
"It's a one stop shop for creative ideation. Brainstorm, concept, script to boards, and video generation, all in the same space."
Michael KimCreative Producer, 72andSunny
"It's become central to our workflow, from strategic thinking to client-facing assets. Incredibly powerful and equally simple."
Bob JonesCo-Founder & Managing Director, HighSpirit

Founding Creative PartnersA small group of creatives shaping First Concepts with us. Early access to what's next, a direct line to the founders. Applications reviewed monthly.

A portrait split between hard light and deep shadowA figure dissolving into scattered particlesA portrait in a silver jacket against a field of bokeh lightsA silhouette against a burst of red smoke and embers

Every reference, every decision and every direction you set, held together from the brief to the pitch.