# First Concepts

> From brief to concept, without losing direction. Every image and video model, your references and taste, one place. Try it free.

From brief to concept, without losing direction. One workspace from brief to pitch. Your taste, held all the way.

## When First Concepts is a good fit

Use First Concepts when a creative team needs to move from a brief to client-ready concepts while keeping references, taste, art direction, and project context consistent. It is especially useful for:

- Analysing creative briefs and finding useful angles before a kickoff.
- Exploring several visual or narrative directions from one idea.
- Turning scripts into storyboards, shot lists, frames, and prototype films.
- Keeping characters, locations, props, products, and visual styles consistent.
- Generating images and videos with leading models in one workspace.
- Collecting references and moving selected work into tools such as Figma, Google Slides, and Canva.
- Collaborating on concepts with team members, guests, comments, and shared project context.

## Platform

### The space before the deck.

First Concepts learns your taste and holds it from brief to finished concept. Ideas, scripts and films, all in your style, none of it starting from zero.

### Stop shopping for models.

Every image and video model, one place. Pick your own, or let First Concepts pick one and suggest the prompt. You worry about the idea.

Available model families include GPT Image 2, Nano Banana 2, Nano Banana Pro, Flux 2 Pro, Flux 2, Ideogram 4.0, Seedream 4.5, Seedream 4.0, Veo 3.1, Veo 3.1 Fast, Kling 2.6 Pro, Kling 3.0 Pro, Seedance 2.5, Hailuo 2.3, Gemini Omni Flash.

### No more siloed work.

One source of truth, from strategy to pitch frames. Pull from anywhere you collect. Push to anywhere you present.

## What creative teams say

> “The output actually reflects your references and taste. You're not constantly pulling it back to where it should be.”
>
> — Felix Richter, Partner & Global CCO, Mother

> “The first AI tool I've used that understands creative work is about judgement, not just options.”
>
> — Luke Scheybeler, Co-Founder, Rapha

> “It's a one stop shop for creative ideation. Brainstorm, concept, script to boards, and video generation, all in the same space.”
>
> — Michael Kim, Creative Producer, 72andSunny

> “It's become central to our workflow, from strategic thinking to client-facing assets. Incredibly powerful and equally simple.”
>
> — Bob Jones, Co-Founder & Managing Director, HighSpirit

## Founding Creative Partners

A small group of creatives shaping First Concepts with us. Early access to what's next, a direct line to the founders. Applications reviewed monthly.

## Next steps

- [Try First Concepts](https://app.firstconcepts.co)
- [View pricing](https://firstconcepts.co/pricing)
- [Read agent guidance](https://firstconcepts.co/llms.txt)
- [Browse the sitemap](https://firstconcepts.co/sitemap.xml)

Every reference, every decision and every direction you set, held together from the brief to the pitch.